Branding is an integral part of any business (it is also vitally important for a visually striking sign). The importance of creativity in your branding considering this, therefore, cannot be downplayed. The same old, same old – just another clone of your industry – can be a negative for your business in the long run.

So, what are some top tips that will help your branding come out on top of the creative game?

Social Media

Social media is one of the most prevalent ways that people keep connected in the modern age. Finding creative ways to take advantage of this is then the key to a successful branding campaign – the more shareable your brand the better it will do.

Consistency

Think as much outside of the box as you want, just remember to be consistent with it! This may not seem like great creative advice, but it is good branding advice. If you start off with a super creative vibe or a friendly tone of voice, but then move on to a more serious branding voice may be jarring to your audience. So, if you start creative then you must continue this trend throughout your branding.

Branding is More Than a Logo

Some people make the mistake of thinking that branding is starts and stops with the logo. No. That’s the most common misconception in marketing. Branding is your tone of voice, the opinion people hold of you, your website and every other piece of content that you put out there whether they are blogs, brochures or even newsletters.

Weird is Good

Sometimes you need to create something that will stick out in your customer’s memories. The weirder the content, the more curious and intrigued potential viewers will be. Obviously, you should not go too far with this particular type of branding. But, a little weird every now and again is a great addition to your marketing campaign.

People Matter

Branding isn’t just a way to label your company. It is an important way to engage, woo and make people aware of your company. Good branding gives people an experience that they remember positively, bad marketing gives them an experience they would prefer not to repeat anytime soon.

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