When walking up and down your local high street do you find yourself noticing the number of empty units? With so many of us turning to our mobiles and computers to browse and purchase products, high street retailers are feeling the effects. But what will the high street look like in the future?

Is the High Street Dead?

You’ve probably heard or read headlines stating that the high street is dead. It gives visions of a future with empty high streets as the population plumps for online shopping, but is this an accurate vision?


Some industries may feel the effects more than others. The travel industry is a prime example – booking a holiday online has never been easier and consumers want to shop around before they buy, so popping in to the local travel agents is just not as appealing as it once was.

However, there are many industries that will continue to populate the high street. Food establishments are safe from the online world and despite the influx of online clothing retailers, high store shops still manage to get customers through the doors.

Surviving in an Online World

With all of this in mind, it is more important than ever for high street shops to be able to draw customers in. It is important that retailers adapt to the ever-changing high street landscape, so for many, this will involve getting online and reaching out to those customers who prefer to shop at home. However, providing offers that can only be redeemed in store or hosting events can be a great way of getting people through the doors.


Competition becomes more serious on the high street when businesses are not only competing with each other but also online stores. This makes it even more important to ensure that you are grabbing the attention of customers passing by your door. Outdoor signage is an often overlooked, but effective method of letting customers know that a shop is open for business, and is a great way of drawing people in.


Here at Tradesignz we specialise in providing high quality sign supplies so you can assure your customers that their shops will be fitted out with only the best signs. If you would like to find out more about our services and products, please don’t hesitate to get in touch by calling 01524 841 726 to speak to a member of our friendly team.