A sign is a warm handshake that prospective customers receive before they ever walk in the door, it is the calling card of a business and something your customers rely upon to draw in that all-important foot traffic. For that reason, you want the sign you create to be as eye-catching and amazing as possible. A light-up sign may be just the thing your customers need to attract attention and draw people in.

So, what are the benefits for your customers that invest in lighting for their sign?

Draw in Customers

It is an age-old fact, light attracts attention and helps to draw the human eye. As such, a lighted sign is the best solution for your customer’s signage needs. Given the choice between a bland, unlit store, and one with a fantastically attractive. The options regarding this form of lighting are also vast, meaning you will be able to adapt it perfectly to your customer’s business needs.

Stand Out

Chances are you are surrounded by other stores, competitors, and businesses that are all vying for the customers to walk through their doors instead. Standing out from the crowd can be hard in such an environment. If you have a sign that is stunning to look at, but hard to see in certain circumstance – i.e. at night when you might expect a lot of custom, for example – then it may not be as effective as you wish.

Adding light to the sign can help to brighten up the sign and help people see it even at times when a normal sign would be hard to see.

Improve Store Aesthetic

A light up sign can also help to improve the way that your customer’s stores look and the way that people perceive them. If a store looks good, then people are more likely to want to visit it and spend their time or money there. So, having a sign that is particularly eye-catching and attractive can help your customers gain this outward aesthetic appeal.

A sign can also help to tie the brand of the company together and bring the inside of your store to the outside. If you have a great brand logo, but this is not easily perceived from the outside then a sign is the only way to display your company brand to the exterior for your customers to enjoy. Adding light to your brand can help illuminate your customers to the fun, bright and light-hearted interior to your business.

This will hopefully create more custom and light up your customer’s life!

Are you in the search for signage that will light up your client’s business? Please get in touch online or call us on 01524 841 726