To encourage you to open an account and try us out, we'll knock 10% off almost* everything !
Call it a 'loss leader' if you like. It's a bit like the supermarkets selling sugar at a loss to get you into the store, in the hope that you like what they have to offer and will keep coming back.
The major difference is that this is a 'one time only' offer, so don't waste it on a piddly little order. In other words, the more you order, the more you save.
To get the FIRST ORDER discount, simply add products to your basket in the normal way. When you've finished ordering, go to the checkout where you will find a 'Discount Coupons' box.

Just enter First Order into the box and click the 'redeem' button, which will recalculate the order with your discount applied.